webtactics

The secret to winning a pitch.

admin — Mon, 12 Apr 2010 00:17:38 +0000

“I remember that from auditioning when I first started out. As nervous as you are when you walk into the room, you are not nearly as nervous as the producers and the director. They want to have that feeling that: ‘(sigh of relief) I won’t have to worry about that. He’s taken care of it. Unless you really believe it, they’ll never get that feeling.”

So said actor Hugh Jackman in a recent interview about his career.

Jackman could well have been talking about any business that pitches for or sells to clients.

Unless you really do believe you can do the job, and do it well, why be there?

Mobile blogging?

admin — Thu, 17 Sep 2009 03:19:36 +0000

I wonder if mobile blogging will ever really catch on, or will Twitter evolve?

Twitter and NetSuite

admin — Wed, 11 Mar 2009 10:43:12 +0000

Yesterday I finally jumped onto the bandwagon and opened a Twitter account.

My first tweet – yep, that really is they call the short messages Twitter carries – was about NetSuite, an online application that is great in many respects, but a nightmare to configure in some.

The next morning I had to call NetSuite about some other work related stuff. The marketing manager in Sydney had already received a message sent from the US asking them to find out what was bugging me about NetSuite and offering to help me.

Not bad. Not bad at all.

Actually a pretty good day for both Twitter and NetSuite.

Just what is CRM 2.0?

admin — Tue, 08 Jul 2008 05:20:09 +0000

“Classic” CRM is no longer viable – a one dimensional corporate interaction that provides processes, services and technology to the customer facing departments – sales, marketing and customer service.

It is time to recognise that there is a customer ecosystem (or is there, participants?) that provides empowered customers who are increasingly interested in making their own choices in how they interact with companies that they do business with.

That means that not only does the company need to provide the goods and services, but the tools and culture to make the experience of that customer one of paramount and unparalleled value to that customer and thus to the company in return.

What is Good Web Design?

admin — Tue, 08 Jul 2008 05:13:33 +0000

In the simplest terms, good web design works.

Yeah, fair enough, but what does that mean?

Well, we’ve all seen good websites; they’re the ones where the navigation is obvious, instinctive even.

That is, it is so easy to get where you what to go, you don’t even need to think about it.

And once you get there, the information or product you want is clearly displayed easily read and simply bought.

All of which should be really simple. But isn’t.

There are so many factors that a designer must take into consideration with so many possible permutations of browsers, platforms, and technologies available.

Good Web design has become somewhat akin to the delicate act of walking the high wire.

At webtactics we live under the three tenets of good web design: great visual appeal, quick loading (really just how many more slow sites do you need to sit through?) and ease of navigation.

Design wise, good websites don’t need to be the coolest on the block, nor do they need to be the most expensive. They just need to do the job they were designed to do. And look good doing it. And load quickly. But that’s all.

Using the label “Professional Web Design” does not make us expensive; it just means that we do think about our work, are proud of previous projects and look forward to building your business the best site, within budget that is possible.

Look, we aren’t the biggest web design firm in Sydney by any means. But we are one of the better.

We invite you to contact webtactics to discuss how we can help you achieve positive return on investment of your web design dollars.