Just what is CRM 2.0?

admin — Tue, 07 Jun 2011 04:32:23 +0000

Classic” CRM is no longer viable – a one dimensional corporate interaction that provides processes, services and technology to the customer facing departments – sales, marketing and customer service.

It is time to recognise that there is a customer ecosystem (or is there, participants?) that provides empowered customers who are increasingly interested in making their own choices in how they interact with companies that they do business with.

That means that not only does the company need to provide the goods and services, but the tools and culture to make the experience of that customer one of paramount and unparalleled value to that customer and thus to the company in return.

What is Good Web Design?

admin — Sat, 07 Jun 2008 04:51:39 +0000

In the simplest terms, good web design works.
Yeah, fair enough, but what does that mean?
Well, we’ve all seen good websites; they’re the ones where the navigation is obvious, instinctive even.
That is, it is so easy to get where you what to go, you don’t even need to think about it.
And once you get there, the information or product you want is clearly displayed easily read and simply bought.
All of which should be really simple. But isn’t.
There are so many factors that a designer must take into consideration with so many possible permutations of browsers, platforms, and technologies available.
Good Web design has become somewhat akin to the delicate act of walking the high wire.
At webtactics we live under the three tenets of good web design: great visual appeal, quick loading (really just how many more slow sites do you need to sit through?) and ease of navigation.
Design wise, good websites don’t need to be the coolest on the block, nor do they need to be the most expensive. They just need to do the job they were designed to do. And look good doing it. And load quickly. But that’s all.
Using the label “Professional Web Design” does not make us expensive; it just means that we do think about our work, are proud of previous projects and look forward to building your business the best site, within budget that is possible.
Look, we aren’t the biggest web design firm in Sydney by any means. But we are one of the better.
We invite you to contact webtactics to discuss how we can help you achieve positive return on investment of your web design dollars.

webtactics: strategy for the online world

Just what is CRM 2.0?

What is Good Web Design?