Just what is CRM 2.0?
Classic” CRM is no longer viable – a one dimensional corporate interaction that provides processes, services and technology to the customer facing departments – sales, marketing and customer service. It is time to recognise that there is a customer ecosystem (or is there, participants?) that provides empowered customers who are increasingly interested in making their own choices in how they interact with companies that they do business with. That means that not only does the company need to provide the goods and services, but the tools and culture to make the experience of that...
Read MoreWhat is Good Web Design?
In the simplest terms, good web design works. Yeah, fair enough, but what does that mean? Well, we’ve all seen good websites; they’re the ones where the navigation is obvious, instinctive even. That is, it is so easy to get where you what to go, you don’t even need to think about it. And once you get there, the information or product you want is clearly displayed easily read and simply bought. All of which should be really simple. But isn’t. There are so many factors that a designer must take into consideration with so many possible permutations of browsers, platforms, and...
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